Adele’s “30” album dethrones Taylor Swift from top of iTunes charts hours after release

Adele |
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A few hours after its release on Friday, Adele’s highly anticipated album, 30, soared to the top of the iTunes chart, dethroning the re-recorded Taylor Swift album, Red (Taylor’s Version), and paving the way for another success for the British singer, whose lead single, “Easy On Me”, shattered streaming records and rose to the top of the world charts.

Main facts

  • Adele’s new album features 12 tracks including ‘I Drink Wine’, ‘To Be Loved’ and ‘Easy On Me’, while some videos of individual song lyrics have already garnered hundreds of thousands of views within hours. uploading them to YouTube.
  • “Easy On Me” broke Spotify’s record for single-day streams when it was released in mid-October, with 24 million clicks and topping the charts worldwide.

The context

The resounding success of “Easy On Me” and Adele’s previous albums puts 30 on track to be a new success. The singer’s previous album, 25, sold 3.38 million copies in the United States in week one and her single “Hello” also broke sales records. His album 21 spent 24 consecutive weeks atop the Billboard 200 and sold 11.2 million copies in the United States. The new album addresses Adele’s divorce from Simon Konecki in 2019. Prior to the album’s release, the singer opened up about her experience as a single mother, postpartum depression and divorce.

Article translated from Forbes US – Author: Robert Hart

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