after Squid Game and Hellbound, get ready to discover these Korean programs

The red N announces heavy in 2022, with the announcement of many Korean programs. Objective: surf on the triumph of Squid Game by responding to the growing consumer demand for Korean products, and of course by capitalizing on it.

130 Korean contents so far

The huge success of the series Squid Game proved that Netflix subscribers’ appetite for South Korean content is huge. The most viewed SVOD platform invested 21.4 million dollars in the production of the series, and this investment proved to be more than profitable since it brought in around 33 million euros.

A worldwide success which confirmed the consumption appetites of streaming users for Korean works. Last year alone, there were no less than 15 other original productions launched on the platform, in which the streaming giant would have invested no less than half a billion dollars. Take for example Hellbound Where The Silent Sea. To date, Netflix has released no less than 130 Korean content, and its Netflix subscribers spent six times more time watching it at the end of last year than in the past two years.

Surfing 2021

Obviously, with this vein to exploit with even more generosity, Netflix will spend the second, since the platform has planned to produce no less than 25 original South Korean content for this year 2022:

In a bid to continue the success of Korean storytelling, Netflix will release over 25 Korean content this year,” the platform said in a statement.

We will provide Netflix-exclusive, high-quality creative stories that meet viewer demand.”

Among the future productions announced will be the dystopian zombie series All Of Us Are Dead (January 28), the detective thriller Juvenile Justice, an action movie titled Seoul Vibes, which will tell the adventures of a special operation team in the context of the Seoul Olympics in 1988, as well as the fantastic drama The Sound of Magic. But one of the big 2022 cartridges for the red N will be Money Heist: Korea – Joint Economic Area, a Korean adaptation of the hit Spanish series The Money Heist.

quantity rather than quality?

This high quality content promised by the platform must meet Squid Game, or at Hellbound, which despite several flaws, were rather well received by the press. But the project may seem ambitious for the red N, which has not always released qualitative productions of the genre. With 25 content in one year, ie 10 more than last year, the challenge is greater.

However, the envelope allocated should be substantial, and there is no doubt that Netflix is ​​trying to invest massively in the recruitment of Korean talent to create ambitious works. Already last year, Minyoung Kim, vice president of Netflix content in Korea, Southeast Asia, Australia and New Zealand, said “currently working with the best talents and filmmakers in Korea, but also with very promising emerging voices, to create the best stories in very different genres“.

Today, Netflix’s VP of Content announced that the firm was goingcontinue to collaborate with Korean storytellers to take K-wave to new heights“. Here is what promises to be, in any case, ambitious on paper.