SEOUL – P&J Group, one of the main investors Snowdrop decided to resign, after the drama was heavily criticized by the Korean public. The trigger, the drama was accused of deviating from existing historical facts.
The company announced that it would withdraw from sponsorship on December 20, 2021. “We invested in this project without knowing the details of the plot,” the company said as quoted from Allkpop, Monday (20/12/201).
P&J Group initially thought that the drama, starring Jung Hae In and BLACKPINK’s Jisoo, would have a good impact on their company. When protests against the drama surfaced last year, the company decided not to investigate further.
Because the production team Snowdrop ensure that the scenes that are judged to be problematic have been edited according to broadcasting standards. “But seeing the issues that developed, we decided to withdraw sponsorship on the third episode,” said a spokesperson for the P&J Group.
Also read: Petition to Block Snowdrop Drama Appears, has been Signed by 200,000 People