Held again, X Factor Indonesia Presents a New Scene of Talent Search Event: Okezone Celebrity

JAKARTA – Rajawali Citra Televisi Indonesia (RCTI) together with Fremantle have always been consistent in producing extraordinary talents through production talent search events. Now, this time RCTI is back, presenting X Factor Indonesia, which is one of the big brands in the world-class talent search event.

After having been on hiatus for six years, the X Factor Indonesia event returns with a fresher display format along with the combination and collaboration of a row of interesting and exciting mentor judges ranging from Anang Hermansyah, Rossa, Ariel ‘Noah’, BCL to Judika and fully guided by Robby Purba. .

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“With pride, X Factor Indonesia is here again looking for the X factor to become the future star of the country. RCTI itself continues to innovate in undergoing the creative process of production and programs so that it can always present a special spectacle to the public, especially in the X Factor Indonesia program. In addition, the presence of X Factor Indonesia is a form of RCTI’s commitment in supporting the development and success of the participants to become new talents in the entertainment world and as a driver of the creative economy in the music industry,” said Dini Putri as Programming & Acquisition Director of RCTI, met at the X press conference. Factor Indonesia, Thursday (9/12/2021) at MNC Studios, Jakarta.

This year’s X Factor Indonesia audition managed to reach more than 19,000 participant videos from various regions and through various platforms. All had the opportunity to follow and sing in front of the judges. Fabian Dharmawan, VP Head of Production Operation Division of RCTI said that this event is different from other similar contests because it is a forum without age, background and genre restrictions. This adds to the appeal of X Factor Indonesia as a talent search event.

“The X Factor Indonesia audition provides a new perspective on a talent search event. It’s really exciting, because singers from various genres, ages, backgrounds seem to have found a new home on X Factor Indonesia,” said Fabian.

Meanwhile, Fremantle as the holder of the commercial and broadcasting rights license for X Factor Indonesia, stated that the presence of X Factor Indonesia this year was the moment highly awaited by talented Indonesian music talents. Not only young people but also providing opportunities for those aged above 27 years to unlimited age as long as they are still healthy and capable, not only solo but also open to Duo or Group, as stated by Victor Ariesza, Co Managing Director of Fremantle

“X Factor Indonesia this time we believe will succeed maximally following the success of X Factor in dozens of other countries, such as the United States, Australia, Germany, Russia, Bulgaria, Italy, Turkey, South Africa, Thailand, the Philippines and Saudi Arabia, because only in X Factor we are looking for special talents who have an X factor that other contestants don’t have, it can be in the form of unique voices, vocal techniques, the ability to sing various genres of music, and others. This will be the key to the success of X Factor Indonesia, so that RCTI viewers look forward to the arrival of X Factor Indonesia with a more interesting concept and fun mentors to watch,” added Victor Ariesza.

For information, this year’s X Factor Indonesia is presented by Lazada and also supported by Indomie. Irene Inonu, VP Marketing, Branding Strategist, Lazada Indonesia, said she was very happy to be a part of the birth of a new star in the Indonesian music world.

“We are very happy to be a part of the birth of a new mega star in Indonesia through the X Factor Indonesia event this time. This program is in line with Lazada’s spirit of always supporting the younger generation to follow their heart and be the best in everything they do. Not only that, as the pioneer of the first shoppertainment concept in Southeast Asia, which presents an e-commerce platform that is more than a place for shopping but also entertainment and interaction with consumers in Indonesia, through this event Lazada provides an opportunity for consumers to support superior contestants and get various attractive prizes by polling at Lazada application starting January 21,” said Irene.

Don’t forget to watch the excitement of X Factor Indonesia which will start broadcasting its first episode, the first audition round episode starting December 13, 2021, every Monday and Tuesday at 18.00 WIB.