Lawsuit Jeopardizes Disney Movie Profits!

Visual Effects Company Rearden Sued Disney for Use of Unauthorized Technology for Big 4 Blockbusters

Disney will not stop having legal problems in 2021. Now, the company of Mickey Mouse is in the middle of a controversy over the alleged robbery of special effects technology that was used for movies like Guardians of the Galaxy, Beauty and the Beast, Avengers: Age of Ultron and Deadpool.

The lawsuit was filed by the special effects company Rearden, which claimed that its technology MOVA Contour Reality Capture, which specializes in capturing facial expressions to translate them into digital images with great detail, was stolen by the company Digital Domain 3.0 and ensures that Disney worked directly with them to create the mentioned movies.

Rearden also assured that Disney knew that MOVA technology was in the middle of a legal battle, as Walt Disney tried to buy it directly but gave up after Rearden send you a letter explaining the dispute.

For this reason, Rearden argues that Disney cannot claim ignorance about who owned the technology in the first place, and claims that the company never contacted the technology company to verify the use of MOVA. Now, the company seeks to block films for future sale or distribution.

How did Disney react?

In the beginning, Disney He argued that Reardon has no way of proving that the visual effects technology had specific effects on the commercial success of the tapes. However, the judge dismissed the allegation saying that: “The speculative evidence provided by Reardon supports the theory that there is a causal link between the use of technology and the earnings of Beauty and the Beast, Guardians of the Galaxy, and Deadpool.”

The reason Deadpool is mentioned in the lawsuit, even though at the time of the film’s production and release, it was not owned by Disney Studios, is to show that other studios have worked with Digital Domain 3.0 to create other films. .

He continued. “Regarding these films, it would be reasonable for the jury to infer from Rearden’s evidence that the Defendants advertised their use of MOVA and used MOVA-based clips in the film’s trailers to generate interest and thus increase their profits.” the judge expressed. “To show a causal link with indirect profits, there must be evidence that the product in question has causal links, but ‘it does not have to be the only causal factor’ “ added.

The judge explained that the demand for Reardon is convincing and considers that Disney he did use the special images to advertise the films that highlight the effects and which were also used in the commercials. However, the technology company has yet to ascertain whether its technology was indeed stolen and whether it encouraged or would benefit in any way from obtaining part of the profits. Even if the judgment rules in Reardon’s favor, the judges could simply ask Disney to award a minimum amount of winnings.

El remake de live action de Disney of Beauty and the Beast is currently one of the highest grossing films, with more than $ 1.2 billion dollars. There is no doubt that much of the success of the film is due to the spectacular special effects. What’s more, Guardians of the Galaxy managed to raise $ 772. 8 million only in his first movie.


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