Bühler & Bühler introduces the BEKB finance coaches

Personal, authentic and capable – this is how the 600 financial coaches at Berner Kantonalbank BEKB are described. “Frag mi” is the latest campaign and proof of this from Bühler & Bühler.

A wakeboarder who brings momentum to finances. A monoskier who secures wealth with balance. A bass player who gives a good ear to questions of money. The conductor of a men’s yodel choir, who also advises the bank with tact. They are all financial coaches and authentic ambassadors for the current BEKB campaign. With «Ask mi» they invite you to a dialogue.

BEKB financial coaches are at the customer’s side in all phases of life. Always having the same contact person for all financial questions is a service provided by the bank. Bühler & Bühler is placing this advantage in the focus of the new campaign, for which the agency is responsible for everything from the idea to the photo and film shoots to the creation of all digital and analog advertising materials and the social media concept.

The Zurich agency staged a total of nine personalities. The skills they need for their particular hobbies also serve them in their everyday work. «Advice is a matter of trust, especially when it comes to financial matters. Those who disclose their numbers and needs want to feel that they are in good hands. That requires competence, but also sympathy, ”explains Creative Director Stephanie Geiger. With real financial coaches instead of models, the campaign aims to express this and reduce reservations.


Responsible at Bühler & Bühler: Doris Bühler (Chief Creative Officer), Stephanie Geiger (Creative Director), Ronda Miller (Project Leader), Lea Fontana (Designer), Mario Strbac (Digital Content Producer), Jan Gross (Text & New Media Producer), Rebecca Knobel (Text & New Media Producer).

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