Every New Year is the same story: like it or not, singles think about dating, those who do date think about getting married (or moving in together), and so on. Relationship is always an agenda when it comes to new year goals, but after two years of pandemic, will the flirting – and these goals – remain the same?
One thing is for sure: the use of apps has increased – a lot. According to some surveys the rate of increase reached an incredible 400%. And it’s not without reason, right? During the quarantine periods, one way to keep the flame burning for those who are single was to use the apps. At the very least, they would yield some good conversations.
The result is that if apps were successful before, now then! Not even spoken. But we have another fact for you: although this trend remains the same, there is a lot of news out there when it comes to dates via app.
Flirting in Pandemic Times
“The pandemic changed the way we interact with each other and flirting was no different. At Bumble, we prioritized the health and safety of our community during these times and ‘reinvented’ the ecosystem of relationships by releasing a number of important new features to allow people to connect in creative ways, such as video and audio calling, as well. options within the app for people to show their preferences for dating,” he explains Martha Agrícola, marketing director for Brazil at Bumble.
The platform, in fact, took this concern further and released a tool called “Preferences over COVID-19”, where users could share how they prefer the meetings (virtual, in person or both), in addition to determine details about these dates (in open or closed places), with social distance or not, use of masks or not. And the result was impressive: users with “Preferences over Covid-19” had a 22% increase in connections compared to those who didn’t use the tool.
In fact, in a moment that discusses so much about vaccination, another tool that the application made available is the User’s Vaccination Seal, both as a way to encourage vaccination against the coronavirus, and to make official information that users, by themselves, were already making available in their profiles. “Interestingly, we’ve also seen a 45% increase in connections from users who have the Vaccination Seal on their profile,” continues Martha.
Reframe the online relationship
Before the pandemic, online and offline seemed much more separate than they do now. Nowadays, says Martha, talking about online relationships is the same as talking about relationships in general.. In other words, the lines between on and off are even thinner – and the main reflection of this is the increase in video calls and telephone conversations between users connected through the app.
“Building a relationship online became a new step before going offline“, explains the marketing director. “We’ve seen an almost 70% increase in the use of video and audio calls since the pandemic was declared in March 2020. People have started chatting more and the quality of online conversations has increased, with the average call duration being 30 minutes of video in the most restricted periods of social distancing in 2020.”
More than 40% of Bumble users took advantage of these opportunities to learn more about the online match, putting less pressure on themselves and focusing more on each other’s qualities in this process. The main one, of course, was the result of this deepening before the face-to-face meeting: more than one in four online connections were becoming something more significant during the pandemic. “As people adjusted to social distance, they also wanted to stay connected, as seen by the 16% increase in the number of messages sent on Bumble during this period,” he says.
Flirt with conscience
Among all the preferences and even the post-quarantine global reopening, one thing is certain: app users are now more selective and more candid about what they want and with whom. A Bumble poll showed that more than half of the app’s people worldwide (59%) said they are now more honest with their partners about what they want. Around here, the survey showed that about 5 out of 10 respondents (approximately 50%) are more willing to talk openly about what they want with their partners.
“If 2020 and 2021 have taught us anything, it’s that people are more aware of what they’re looking for in a partner and are less willing to give it up,” explains Martha. “For Brazilian singles at Bumble, we see 2022 as a great opportunity for romance and shifting priorities in finding a partner, with the majority of our community in Brazil (71%) willing to be more direct and transparent about their expectations and almost half ready to restart their love life from scratch.”
Hobbies and professional-personal balance in protagonism
Many people acquired new hobbies during the pandemic and, believe me, many people are open to taking these hobbies to their meetings. We can explain: in the survey developed by the app, almost half of Brazilian respondents (42%) are willing to find new meeting options related to their new hobbies. Think about cooking, for example: why not turn a date into a cooking experience for two? It’s definitely a variation on the traditional dinner + cinema and still incorporates the hobby into the game.
By the way, speaking of hobbies, if work was such a determining part of an individual before, today this is seen with different eyes, especially when it comes to relationships: 53% of Brazilian respondents started to prioritize careers that allow for a balance between work and personal life, and this change in mindset has also influenced what people expect from their relationships, as 41% started to prefer partners who have the same balance as their goal. rather than the ambition of an important professional position.