There is no pandemic that crashes luxury cars

Sales of cars worth more than 100,000 euros continue to increase. Diesel vehicles are only worth 20% of new registrations.

They cost more than 100,000 euros and seem immune to the semiconductor crisis. Luxury car sales increased last year compared to 2020 and were even higher than the pre-pandemic year. On the other hand, the rest of the trade is slow to recover.

Aston Martin, Bentley, Ferrari, Maserati and Lamborghini sold a total of 121 units last year. The number is higher than in 2020 (80 units) and until 2019 (89 cars).

British Aston Martin registered 34 units (seven in 2020); the also British Bentley registered 26 units (21 in 2020). Italian Maserati had 25 sales (seven in 2020); Ferrari registered 23 units (30 in 2020); Italian Lamborghini had 13 sales (15 in 2020).

In the total market, in 2021, 180,277 units were registered, 1.9% more than in 2020, according to figures released yesterday by the Automobile Association of Portugal (ACAP). There is a decrease of 32.7% compared to 2019, when there were 267 828 registered vehicles. “Another lost year”, summarized, to JN/Dinheiro Vivo, the secretary general of ACAP, Helder Pedro. “The entire industry suffers from the lack of semiconductors. In Portugal, we still struggle with the absence of measures to stimulate demand”, he concludes.

Companies are also penalized “for the lack of cars for delivery”, says Rodrigo Ferreira da Silva, leader of the National Association of the Automobile Industry (ARAN).

falling pollutants

In addition to the lack of cars to deliver, Portugal is following the European trend of decreasing purchases of more polluting vehicles in the passenger car segment.

In 2021, just over two out of ten new cars (21.87%) only ran on diesel. Less than a decade ago, in 2013, diesel reached 72.3% of the market share.

Gasoline dethroned diesel in 2019, but it is also losing power: last year, it was worth 42.97% of sales of new units, compared with 49.9% in the year before the covid-19 pandemic.

Strongly growing in the market are electrified cars. Together, the conventional, plug-in (with external charging socket) and 100% electric hybrid vehicles are already worth a third of sales – a year ago, they had a fifth of the market share.

ACAP and ARAN agree that 2022 will be as or more challenging than the year just ended.

new leader

Peugeot is the best-selling brand in Portugal. The French brand dethroned Renault, which occupied the first place 23 consecutive years.

Electrics are worth 9%

The market share of 100% electric cars practically doubled between 2020 and 2021, from 5.4% to 9.04%. Peugeot also led sales in this market segment.

Heavy recover

Sales of heavy vehicles recovered more than those of light cars. Truck and bus registrations increased by 21.3% compared to 2020, to 4850 units.