10 million Italians on holiday on the Immaculate Conception

“After being forced into forms of forced isolation, subjected to stop and go due to the circumstance of the pandemic, exasperated by uncertainty and many fears, Italians seem to want to forget for a moment the difficulties and concentrate on what is possible, that is a small and beneficial holiday, built around nearby things and places, returning to the heart of nature, preferring the mountains, walks in the countryside, the cultural heritage of our cities of art, food and wine events and even spas. All in the name of relaxation. If our internal tourism marks a movement of 92.3 per cent of Italian travelers who will leave for the Immaculate Conception, this is a signal not to be overlooked and above all to be considered essential for future strategies. In my opinion it represents a good omen for the opening of the winter season ».

Thus comments the president of Federalberghi, Bernabò Bocca, the results of the forecast survey carried out for the Federation by Acs Marketing Solutions on the tourist movement of Italians with reference to the long weekend of 8 December.

«It is clear – continues Bocca – that we look at this date as a dress rehearsal for the performance of the sector in the perspective of Christmas. It must be said that the holiday this year falls on a Wednesday, offering a tempting opportunity for the most eager to get away from the routine to extend the holiday project. According to our survey, in fact, Italians on the move around the bridge will spend an average of 3.4 nights away from home, producing a total turnover of over 3 billion euros “.

“From the survey it seems there has been almost a return to the ancient pre-covid habits in terms of bookings: in addition to having planned the trip to nearby places, these people took care to book their stay out well in advance (30, 3% of the interviewees booked a month earlier) ».

“Unfortunately, generalized alarmism and the confusion aroused by the fears of the fourth pandemic wave can have a negative effect on the traveler’s sentiment – concludes Bocca – With the certainty that rigor on vaccines is essential to chase away any fear, we trust that all the conditions to guarantee the best numbers also for the upcoming Christmas holidays ».

They will be about 10 million and 118 thousand Italians (including adults and minors) traveling to the Immaculate Conception. The 92,3% will remain in Italy while 7.7% will go abroad. It will be a bridge of proximity: more than half of those who will remain in Italy (50.8%) will remain in the same region of residence and 30.6% will go to a region close to the one in which they reside.

Among those who will remain in Italy, the 35,2% will prefer places of art, the 25,2% the mountain, the 12,6% will go to the sea, the 5,4% will prefer spas, the 3,8% the lakes.

For those who choose foreign destinations, the great European capitals will be the most coveted, with the 74,3% of the overall demand. L’8,6% will prefer seaside resorts, the8,5% mountain resorts, the 2,9% the great extra-European capitals.

The vast majority of respondents (57.9%) chose to go on holiday for the Immaculate Conception to relax, 28.9% to have fun and 18.9% to join their family.

The home of relatives / friends will be the structure chosen by the 36,0% of travelers, followed by the 26,5% who will choose the hotel, and from11,8% il bed & breakfast.

On average, each traveler will spend approx 3.4 nights away from home.

The average per capita expenditure, including transport, accommodation, food and entertainment, will be around 416 euro, with a turnover of approx 3.2 billion euros.

Accommodation costs account for 18.7% of the budget; travel expenses for 22.3%, and those relating to meals for 28.3%. The largest chapter of expenditure (30.7%) concerns the other items (shopping, entertainment, etc.), confirming the ability of tourism to “distribute” wealth throughout the territory, well beyond the traditional boundaries of the sector.

40.5% of the interviewees declared that they contact the accommodation directly to book their stay via the website, telephone or e-mail.

In 40.3% of cases, the interviewees declare that they have given up on vacation due to lack of money; 23.0% for family reasons and 18.8% for fear of contagion from Covid-19. Furthermore, it should be emphasized that 12.9% will not take a vacation during this period due to the state of uncertainty that still hovers over the containment measures of the pandemic.