“Consolidate and then grow again with new foundations”

Wizz Air accelerates its Italian expansion once more. From the consolidation of the activity on the already operational bases (or almost with the opening of Venice scheduled for March 2022) to the new destinations, typically leisure for Italians, but which also look to Africa. Focus – always very high – on sustainability, which remains the figure of the expansion of the fleet, no to long-haul low cost, as well as to distribution via Ota. While a window remains open for traditional agencies. Krislen Keri, commercial manager Italy, together with Andras Rado, senior corporate communications manager, define the contours of the company’s activities and projects in progress.

All without hiding a few missteps, such as entering the Norwegian market, and without being “misled” by the initiatives of competitors (including the new BA EuroFly, operational in London Gatwick). “Competition is always positive – emphasizes Keri – because it stimulates us to do better and better, but the driver of development is what leads us to identify the potentially more profitable markets, where there is room for growth and – particularly in Italy – a consolidate what has been done so far. Regardless of what our main competitors will do “.

And what low cost has done so far in our country translates into 7 bases with 22 aircraft positioned, 24 airports served, 550 employees (crew and ground), a network of 283 routes to 36 countries: results achieved substantially in the last 18 months marked by the pandemic. “We are the third airline in Italy after Ryanair and Ita Airways”. In Venice, from March 2022 “two aircraft will be based and a route to Cagliari will certainly be opened, as well as some new features from Tel Aviv to Casablanca to London Luton”.

Young and efficient fleet that fully responds to the company’s ultra low cost business model: “Low costs per kilometer, optimization of seats and containment of emissions to guarantee environmental protection”.

As for the distribution, Wizz Air maintains the initial course: a decided ‘no’ to the Ota, “That do not allow us to reach the final customer, an extremely important aspect in the case of flight changes or cancellations, as well as for any reimbursement process … and as we have experienced in recent months this can really create a problem for passengers in first of all, but also to our image “. For the traditional travel agencies the speech is different, “we know they exist and we have a section of our site that gives them access through an account to book”, but collaboration is not encouraged, always preferring direct sales.