The data dates back to 2020 but well testifies to how much the pandemic is upsetting the normal balances of the Italian tourism market. The consulting company Thrends (Teamwork group) developed them within its own Luxury Hotels Database 2021 and, as the title of the same survey suggests, refer exclusively to the luxury hotel segment: the sector most affected by the pandemic, which recorded between 2020 and 2019 a 65% drop in attendance.
A shock of such size as to have generated a real revolution in the ranking of the 20 best performing Italian destinations of the segment. If indeed in 2019 the top 5 saw Ravello in the lead (with 309,500 euros of average annual revenues per room), followed by Portofino (307,000), Gargnano (219,000), Positano (217,300) and Merano (213,100), last year the top of the ranking, determined almost exclusively by domestic demand, was completely different. In fact, at the top of the podium was Gargnano (107,800 euros of average revenues per room) and then Fasano (93,200) and Capri (87,000). Just after, Forte dei Marmi (84.300) and Cortina (72.800).
Beyond the absolute values, what appears perhaps even more interesting is analysis of the resilience capacity of the various destinations. Thus it turns out that, in a scenario that is however strongly negative for everyone, it was Cortina, probably also driven by the Olympics effect, to withstand the impact better. In fact, the luxury hotels in the Ampezzo area recorded the least marked decline in the segment, with a decrease between 2020 and 2019 of 28% of its average revenues per room. The structures of Gardone Riviera instead suffered a decrease of 35% and those of Fasano 38%. Just for a quick comparison, suffice here to say that Portofino has seen its luxury hotel sector lose 88% at the same time of its revenues per room, while in Ravello and Florence performance dropped by 82%.