Cruises, new trends and needs under consideration by companies in the face of a changing geography

The latest discussions on market trends, needs but also on the responses of companies to a changing geography Italian Cruise Day which has just taken place in Savona.

“The level of digitization, which has made great strides, impacts all phases – comments Leonardo Massa Managing director Italy Msc Cruises – At the same time the timing is completely missed and this is a challenge to accept ».

It is to confirm that uncertainty and flexibility are characteristics in existence in this period Francesco Paradisi, Business development manager Med Area, Norwegian Cruise Line.

«The uncertainty is still tangible and this impacts on timing and direct distribution channel – comments Paradisi – Investments in technology remain fundamental, as well as sustainability which must be pursued at 360 degrees. The company will focus on Italian ports capable of satisfying the demands of cruise passengers “.

Geography changes and this, in a context of revival of itineraries, could push new destinations and ports. “There will be opportunities for ports that will be able to accommodate large ships – underlines Roberto Alberti, SVP & Chief Commercial Officer Costa Cruises – In the short term, we expect a gradual return to normality, which stopped in the second half of 2022 ».

Also for RCCL the watchword is “flexibility. “We have to be flexible – spiega Ana  Karina Santini, AVP International destination development Royal Caribbean Group – There will be opportunities for new destinations. In 2022 the presence of the company foresees 5 ships in Italy. The goal is to work together and collaborate to keep cruising in Venice alive ».

Cruises represent an accelerator for the territories, today more than ever. For this, a more active collaboration between companies and the territory in a broad sense is necessary.

«Our industry expects 77 new ships that will be placed on the market in the next few years – adds Leonardo Massa – But the ships must not be seen only as” boxes “that welcome many people. We are an important vehicle for promoting the area».

60% of those on a cruise will return to visit that territory. «This is a very important fact – concludes Alberti – As it is essential to highlight the attention to sustainability. Costa strongly believes in the connection between the sea and the communities ».