Enit participates in the 42nd Fitur in Madrid

Giorgio Palmucci president of Enit

Enit will participate until January 23 at the 42nd edition of the Fitur fair in Madrid with a 323sqm stand. The fair reconfirms itself as one of the largest events in the international tourism sector and plays a key role in the recovery of the sector. The fair will bring together a total of 6,933 participants with the presence of all the autonomous communities, companies and destinations of 107 countries, 70 of which with international representation. Present at the stand were the regions of Campania, Emilia Romagna, the Republic of San Marino, Ita Airways and private tourism operators, for a total of about 40 companies.

Italy, like Spain, is a country with a great tourist vocation and a gateway to Europe for all the Spanish-speaking flows coming from South America. Madrid will be an opportunity to deepen the development strategies of the sector and have significant meetings and relationships with the main players in world tourism.

This edition of Fitur also includes a virtual participation through the Fitur LiveConnect platform, which will be operational until February 4th. At the inauguration of the Italy stand the president Enit Giorgio Palmucci and the Italian Ambassador to Spain Riccardo Guariglia. Spanish tourism comforts us on the restart and left us in the pre-pandemic period with great enthusiasm and propensity for Italy. Among the presences of foreigners in Italy in the last five years from 2015 to 2020, Spain ranks at the top with an average of over 5 million admissions. The share of overnight stays by Spanish tourists accounts for approximately 2.5 per cent of the total nights of foreign tourists.

«The presences in Italian hospitality establishments increased by 14.4 per cent. Spanish travelers to Italy are mostly between the ages of 25 and 34 (around 35%). Sales of Spanish organized tourism to Italy are promising. Based on the findings of the ENIT monitoring, for 80% of the tour operators contacted in Spain in the pre-pandemic, the overall sales trend of the Italian destination was more than positive. More than half of Spanish tour operators report increases in sales – says the president Enit Giorgio Palmucci -. Spaniards in Italy are starting to favor non-hotel accommodation: 71 percent of total presences are in hotels, however nights in b & bs, agritourisms, campsites, villages and rental accommodation are growing more, a significant figure of a new trend “.