The professional jury selected 39 nominees from all applications. Between December 13 and January 16, consumers can vote for their favorites via the voting website.
Laurens Zandbergen: “PLNT loves life and our planet. We believe that a healthier life and a healthier planet are the foundation for our future. We want to contribute to a healthier future by offering delicious meat and fish successors. Enjoying the here and now and looking ahead to tomorrow at the same time.”
“If we want to take major steps in making consumption more sustainable, meat eaters must be tempted to eat vegetarian or vegan. This is only possible by offering them really tasty meat successors for a tasty dish without meat.”
“We use the word meat successor instead of -substitute, because the word substitute indicates that it replaces something of the same value. We are talking about the next level, namely products that are healthier and more sustainable than the original.”
What makes your product so special?
“Our meat successors such as the PLNT Vegetable Stews have been developed using our innovative 3D Extrusion TechnologyTM. This allows us to create realistic fiber structures, such as those of chicken or beef. Thanks to this technology, the appearance, taste and structure of the meat successors remain very close to the original, which you would not think that the products are vegetable. During cooking, the structures absorb the juices from the other ingredients. This absorbed moisture is released again during the meal, creating a tender, juicy effect; very tasty and similar to eating meat.”
We can encourage (potential) flexitarians to opt for a menu without meat or fish a few days a week if our products remain close to the taste and structure of real meat and real fish
What criticism do you receive and how do you deal with it?
“Some of our products contain soy. This is a hot topic within food. The cultivation of soy would lead to all kinds of problems, such as felling trees, soil depletion and water pollution. We try to source our soy as sustainably as possible. Our GMO and chemical-free soy is sustainably produced and we source it from nearby, from Austria. 85% of the energy consumed during production is renewed. The soy supplier uses hydropower from a nearby river for this.”
What else does it take to get people to eat healthy(er)?
“Taste, texture and price play an important role in choosing healthier successors. Of course, this also applies to meat and fish successors. We can encourage (potential) flexitarians to opt for a menu without meat or fish a few days a week if our products remain close to the taste and structure of real meat and real fish. We therefore pay all attention to the most excellent taste of our products at an affordable price, where the original – meat or fish – is the starting point.”
Does this nomination deserve your vote? Go to the voting website and choose your favorites there.