Portale Sardegna signs an agreement to internationalize Welcome to Italy

Massimiliano Cossu

Portale Sardegna and Welcome Travel Group have signed a commercial partnership with APG North America LLP, an American company based in New York, Miami and Los Angeles which is part of the APG network, the main GSA companies in the world, covering over 170 countries.

The partnership envisages the diffusion of the Welcome to Italy product in the North American market through the creation of a customized sales platform, in line with the needs of the US market, and aimed at the network of 45,000 travel agencies affiliated with APG. American travel agencies will have direct access to the Welcome to Italy platform, with a dedicated domain, from which they will be able to manage the catalog of products and services offered, offering them to customers with the desired mark-up.

Massimiliano Cossu, managing director of Portale Sardegna: “The agreement reached with APG testifies to the fact that through Welcome to Italy the Group has the possibility of interfacing with distribution channels of international importance and undoubtedly inaccessible with the Sardinia product alone, income from the important investments made for the construction of the platform. The partnership allows not only to open Welcome to Italy to the North American market in the next few years but also to create relationships of significant strategic importance with historical providers of the international tourism chain. We intend to share our tourism know-how marked by innovation with American operators who have preferred Italy for their customers for decades ”.

APG North America counts, among its customers, important players in the Travel Industry USA to which it can propose integration solutions in white label mode of the Welcome to Italy product.

The strategic agreement is of great importance for the forthcoming launch and enhancement of the Welcome to Italy project in the United States market, which is of historical interest for the Italian destination. In particular, the services offered, created to promote the most typical tourist assets of the Bel Paese in combination with the assistance and advice of Italy Local Experts, will allow the American tourist to benefit from an authentic and original travel experience.

Adriano Apicella, CEO of Welcome Travel Group: “We are extremely satisfied with the interest that Welcome to Italy is arousing with the most important foreign Buyers who see the platform as a revolutionary product from a technical point of view and certainly able to meet the needs of travelers. foreigners. APG is a prestigious partner that directly connects flying operators with the landing operators network and, for this reason, the agreement is of great importance to us as it allows us to best express the advantages of Welcome to Italy. All this involves us and makes us more and more enthusiastic about the path we are undertaking together with Portale Sardegna ”.

APG North America is headquartered in New York and additional offices in Miami and Los Angeles: the company has many years of consolidated experience in the promotion and representation of numerous airlines, furthermore it boasts a dedicated expert staff, engaged in the development of marketing and sales, which offers assistance, booking and ticketing services.

Julianna Hill CEO of APG North America: “Before signing this important agreement, I personally wanted to test the services offered on the Welcome to Italy platform; I recognize that I have found the booking system and business model extremely interesting and revolutionary. I am sure that the assistance and on-site consultancy of the Italy Local Experts together with the possibility of living a truly authentic experience in Italy, discovering the territory and its most typical attractions, will be appreciated by the American market “.