Emirates, a pioneer company in the use of virtual reality technology, now allows you to enjoy the First Class Suites or the exclusive A380 lounge, from the comfort of your home. Available on the carrier’s website, via the app and now on the Oculus Store, for Oculus Rift users, Emirates VR wants to engage users around the world with the most cutting-edge virtual reality. This technology allows Emirates customers to navigate through Economy, Business and First Class staterooms, explore seats, and visit the A380’s iconic Onboard Lounge and Shower Spa, using navigation hotspots. Emirates is working on an upgraded version with the Premium Economy cabin and the latest A380 aircraft interiors. In the future, the airline plans to offer customers the ability to explore destinations, select a cabin, book and pay for flights via the Emirates Oculus VR app.
“Emirates wants to offer passengers innovative and exceptional experiences on board, on the ground or in the digital space,” he says Boutros Boutros, senior vice president of Emirates corporate communications, marketing and brand division -. In 2018, we were the first to introduce advanced VR technology to our digital platforms, giving customers the opportunity to experience the great Emirates experience before boarding. We have continued to invest and develop this project and today we are delighted to be the first airline to launch an Oculus VR app. This initiative expands the ability to interact with our audiences across digital platforms around the world. It is also particularly relevant right now, as many people have not traveled in some time due to the pandemic and now want to rediscover inspiration and flight options. “