The World in Florence, the journey as a discovery through the narration of the locals

It was staged a few days ago in Florence, inside Palazzo Medici Riccardi, The world in Florence, the first International Festival of Cultural Expressions, a trip to over 45 territories in the world, representing Azerbaijan, Cameroon, China, Georgia, Japan, India, Italy, Kosovo, Lithuania, Poland, Czech Republic, Russia, Slovakia. The Festival offered the opportunity, thanks to the streaming links, to immerse yourself in the stories of those who live in different territories, because the journey is not only movement but also the discovery of places through the narration of the inhabitants, a direct confrontation with the culture that it is also expressed through images and words. Among the sponsors B&B Hotels Italia, Bugnion Spa and Palazzo Coppini.

The event was promoted by the Romualdo Del Bianco Foundation and involves the territories of the world in a storytelling of places to make them known in a different way, through the descriptions and advice of those who live there: the residents.

The Festival is the “return” phase of a circular project conceived in the most difficult phase of the pandemic. At first, with the collaboration of the Romualdo Del Bianco Foundation and the Center for Studies and International Meetings, the Life Beyond Tourism-Travel to Dialogue Movement has launched the “Back to Life – Revitalization of Places post Covid19 project“To involve Universities and Training Institutions in the presentation and enhancement of the local cultural expressions of their country. This gave way to the creation of the international Infopoint Life Beyond Tourism network which today has 36 distribution centers in 17 countries around the world.

At the same time, to contribute to the enhancement and communication of the authenticity of the territories, the circular territorial marketing project “Florence in the World – The World in Florence” was born, which involves public administrations, local authorities, educational institutions, museums, cultural foundations, young students , inhabitants of the places and is structured in two phases.

“The first,” Florence in the World “, is a traveling exhibition that, starting from the narration of the city of Florence, introduces a guided knowledge of the place, with the possibility of interaction on the portal through NFC technology – underlines Carlotta Del Bianco, President of the Life Beyond Tourism Travel to Dialogue Movement – The second is The World in Florence. The festival that took place in Florence from 25 to 26 November last ».

And the program will continue to grow. The World in Florence will travel the world to return to Florence involving 100 countries in the 2025 edition, five years after the ‘expiry’ of the 2030 Agenda for sustainable development, which invites us to imagine more human and creative cities.