Unity is strength and the Austrian Tourist Board presents the new winter tourism promotion campaign in the international press presentation event chaired by the new general director of theAustrian Tourism Board, Lisa Weddig with the participation of the provinces. To do the honors for Italy, the director of the Entity in Italy and FIS region manager, Oskar Hinteregger and the press officer for Italy, Brigitte Resch together with the president of Austria for Italia Hotels, Barbara Klauss.
After a good summer season, marked by safety rules for safe travel and a satisfactory increase in arrivals also for the month of August, the winter offer reveals a much more inclusive program with many proposals even for those who do not ski: culture, well-being, family excursions, nature walks, slow food, more outdoors. In short, Austria offers endless opportunities for “Fall in love with winter” and its magic, the theme of the winter campaign.
The 9 regions are full of surprises: enveloping atmospheres, a warm welcome, comfort, care and high quality attention. From east to west, from north to south, the Austrian winter holds emotions, experiences, fun and adventure. The Vorarlberg, a small territory where past, present and future coexist in architecture, a wide variety of proposals are concentrated. The large selection of ski areas in the Tirolo it has no equal in the whole Alpine arc. The region is a true paradise, peaceful and quiet, even for cross-country and winter walking enthusiasts. From the Kitzsteinhorn glacier to the Salzkammergut, an area of lakes and mountains, the Salzburger Land it is a boundless white area. White atmosphere and Christmas markets, concerts and traditional events animate not only Salzburg, but also small villages. Christmas arrangements and Advent stalls, family-sized ski areas and the opportunity to go horseback riding in the landscapes in the offer ofUpper Austria. The offer of the Styria, both as a ski holiday and as a ski tour and walks in the snow. Good food and landscapes along with the lively capital, Graz, to be explored on foot including a gourmet break. With a wide range of thermal baths with nine top locations, Styria is at the top of the Austrian ranking. There Carinthia, land of lakes, winter sports and excellent cuisine, is a slow-food destination, where not only food but the entire holiday must be savored with skilful slowness. A call to calm also from Lower Austria. The region around Vienna, an expanse of mountains, forests, river valleys and hills covered with vineyards, offers a landscape that, in winter more than ever, invites you to slow down. Nature lovers, in Burgenland they will be fascinated by the Neusiedler SeeSeewinkel National Park and further south by the warm and beneficial embrace of the thermal baths.
The timeless charm of Vienna completes the offer, whose elegance is enhanced by the play of light and the atmosphere of Christmas. Not only Advent markets in the winter of the capital but also shopping streets, glittering shop windows, historic cafes, ice rinks, museums and concert halls, perfect cultural interludes. Austrian hospitality is also a “sustainable winter”. All together for sustainability: artificial snowmaking with low energy consumption and the adoption of new technologies to reduce CO2 emissions, car-free paradises and the possibility of preferring exclusively buses, trains and boats for travel in a network in the name of mobility sustainable.