In the organized bazaar of La Petite Rockette, around twenty people are waiting their turn at the cash desk. Young people, parents, elders… All ogling the shelves of this Ali Baba cave of second-hand products. For this resource center on 11e arrondissement of Paris, business is going wonderfully in the run-up to Christmas. The shopping bag full of games and clothes, Myriam, a young mother, will spoil his son with his finds of the day.
Its Christmas budget reduced Motivated her to buy some of her gifts second-hand. She examines the toy shelf. “You never know what you’re going to come across. Today I found everything I needed, almost like I was in the supermarket. ” On the first Saturday in December, the second-hand store generated 7,000 euros in revenue. A record for the Petite Rockette, a sign of a fruitful Christmas for the sector.
“I do it only for children. I know if I buy second hand from my mom, it won’t go through. For lack of openness. »Gaëlle, architect
Online peer-to-peer sales are also exploding. Since the end of October, Leboncoin has noted an unprecedented increase of 40% in the number of ads and 50% of the audience in the games and toys section, compared to the previous year. Sales of refurbished iPhones, Playstations and tablets, the holy grail of most teenagers, are soaring.
Since November, Back Market, French giant of refurbished electronics, has noted a 35% increase in its sales of smartphones and 240% of its game consoles, compared to Christmas 2020. Even major brands such as Fnac, Ikea , or Decathlon began to market second-hand products. Nearly half of French people (47%) plan to offer second-hand items at Christmas, compared to less than 1 in 5 last year, according to an Ipsos study for the Rakuten shopping site, carried out on a panel than a thousand people in November.
Christmas is no longer an exception
If the opportunity has waited long before settling under the trees, it is mainly because of the image of these products and those who offered them. Benoît, 25, an environmental engineer in Paris, discovered this market during confinement, by selling clothes and objects on the Internet. For the first time, on December 25, he will only opt for second-hand presents, found on Vinted and Leboncoin.
“A few years ago, that would have been inconceivable! I would have been too afraid to pass for a tight-fisted “, says the one who prefers to remain anonymous. In some families, not offering a new object means breaking free from a standard, from a tradition. Gaëlle, a 29-year-old Parisian architect, is not ready to take on: “I do it only for children. I know if I buy second hand from my mom, it won’t go through. For lack of openness. ”
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