Despite the summer sales, the buying fever of the French has subsided

The French have found their way back to the big screen. The Film Festival, which took place from June 30 to July 4, drew 3.5 million people to theaters. ” A very high level of attendance Which proves how much the seventh art is “The first cultural leisure of the French, the most popular and the most unifying on the whole of the territory ”, Estimates the National Federation of French cinemas. Since May 19, the date of the reopening of restaurants, the French have again enjoyed the pleasure of being served at the table.

And they are actively preparing for their summer vacation. Campsites will fill up. The euphoria is also gaining in Savoie and Haute-Savoie, the hoteliers plan to sell 17% more overnight stays than in 2020. Within the VVF villages, the turnover for July and August promises to show a 63% increase from last summer. Most individuals promise to untie their purses: they are now only 33% to consider reducing their travel budget or their length of stay, a significant drop compared to last year, according to the agency. tourism promotion Atout France.

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“Life has resumed”

Shopping has also had their favors, since the reopening of shopping centers and non-food stores. After – for some traders – three months of closure imposed to fight against the spread of the coronavirus, “It was a very good restart”, acknowledges Yohann Petiot, general manager of Alliance du commerce, a federation of distributors in the personal equipment sector. “Life has resumed”, image Marcel Nakam, CEO of Jonak, whose brand has returned to growth “Two-digit” through sales of sandals and clogs.

The specialized chains such as Zara, H&M or Kiabi saw their activity jump by 31.3% in May, on average, according to the French Fashion Institute. Yves Rocher has also seen women “Come back en masse” in its 700 stores in France, according to Alexandre Rubin, general manager of the brand of beauty products.

The Ministry of Finance is pleased with these performances. And, on purpose, since the end of May, the services of Bruno Le Maire have been taking over ” high level ” of consumption demonstrated by “Amounts paid by bank card” : + 18% during the week of June 14 to 20, compared to the same week of 2019. Sales of manufactured goods have been booming, according to Bercy: + 45% for electronic, electrical and computer goods compared to 2019 or “Nearly 30%” increase for clothing and textile sales for the third week of June.

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