For the start of the school year, Radio France is emphasizing the “podcast” turn of its antennas

The return of Nicolas Demorand and Léa Salamé to the morning of France Inter (7 hours), the arrival of the actor Elie Semoun on France Musique (“The first times”, Wednesday at 7:50), the transfer of the former Radio France correspondent in the United States Grégory Philipps from France Inter to France Culture (“Politics!”, Saturday at 12:45 pm) but also the posting of his podcast in eight episodes, “September 11, the investigation ». On this Monday, August 30, if the inauguration of the new program schedules and the return of the stars on the air are the news on Radio France, they are no longer the only ones. The production of new podcasts, which the stations wish to be as emblematic and distinctive as their programs, is receiving growing attention.

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“We will continue to produce episodes of our digital-only collections such asIt was WhereOdyssey », explains Dana Hastier, director of antennas and editorial strategy at Radio France. But rather than increasing the number exponentially, “We will work on their quality”, adds Erwann Gaucher, his deputy in charge of digital editorial. In 2020, the radio group designed 800 original podcasts, which find their place among the 1.5 million audio content made available to the 865,000 unique visitors (in June) of the Radio France application.

Each station goes there with its proposals. France Bleu manufactures sound content as close as possible to the territories (the “Salty Histories” of France Bleu Breizh Izel, “A coeur et à crocs” of France Bleu Alsace) for digital first – terrestrial broadcasting is optional -, when Franceinfo is developing “Elysée, the battle”, a series of programs for digital only.

Reversing the traditional timeline

Attracted by the freedom of tone and writing, but also the long time that the format allows, Philippe Collin decided to abandon the France Inter branch, where he had presented “L’Œil du Tigre” since 2015, to devote to what is called delinearized radio. After “Napoleon, the man who never dies”, a documentary collection put online in the spring and broadcast every Saturday of the summer on the station, the producer is working on a series on Molière and another on Philippe Pétain, which will be available for listening on demand before being integrated into the summer schedule. “It’s a very written, very produced radio experience that interests me, justifies the reporter. And I am convinced that this is where one of the short term futures of media lies. “

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