In Montreal, Moment Factory dreams of being the first multimedia entertainment studio

Like any self-respecting tech company, Moment Factory cannot make its architects, designers, technicians, producers and sound artists work other than in a “cool” atmosphere: the old red-brick industrial building, located in the neighborhood. Mile-Ex fashion, in Montreal, renovated to house its head office and main offices, opens onto a huge common room for work and obligatory conviviality.

A space with table football (necessarily), piano (out of tune by months of silence due to the Covid-19 pandemic), laughing Buddha, green plants in abundance, beer and cider available in the refrigerator and, on the walls , screens that broadcast psychedelic and bewitching images to recall the uniqueness of the company: to constitute, with its 400 employees, the first multimedia entertainment studio in the world.

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Created in 2001 in Montreal, Moment Factory made a name for itself with a few highlights in events: the performance of Madonna against a backdrop of breathtaking visual effects – according to a process known as “VJing”, for these performances. visuals in real time – during the Super Bowl final in 2012, watched by nearly 114 million viewers; the production, in 2020, of an augmented reality concert for the American star of the moment Billie Eilish, with a giant spider and seabed live (the studio is repeating the experience for the singer’s new tour which began in August); or the light show that closed the Tokyo Olympics in August.

Long-term installations

But it is, today, especially on long-term installations, in the cultural and logistical fields, that Moment Factory is supporting its growth dynamic. After installing digital facilities at Shinjuku station in Tokyo, the busiest public transport hub in the world, in 2015, the new international terminal at Los Angeles airport was provided with video accompaniments intended to make to passengers their more pleasant journey, with the use of data to deliver real-time information on the weather or flight schedules, the Montreal giant has just won a new call for tenders for a permanent multimedia project at Liberty Airport in Newark (New York).

Since the summer, the facade of Reims cathedral in turn comes alive under the play of light. An interactive mobile application allows each spectator to deepen their knowledge of heritage

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