Style criticism: Taylor Swift as a forest-bathing retro romantic

ICONIST Criticism of style

Taylor Swift as a forest-bathing retro romantic

Taylor Swift in the woods: Cover of her new album Taylor Swift in the woods: Cover of her new album

Taylor Swift in the woods: Cover of her new album “Folklore”

Source: dpa

In good old pop star fashion, Taylor Swift reinvents himself with every album. With “Folklore” she stages herself in a black and white nature lover aesthetic – the millennials feel 100 percent again.

EA black and white photograph: a woman is standing in a wild meadow, her hair is braided into two messy hair snails, her jacket falls over her shoulders, she is wearing a lace dress.

The woman is Taylor Swift, the photo is printed on the deluxe covers of her new album. Because the 30-year-old did not pass the time of the lockdown months with baking bread, but wrote songs. “Folklore” is the name of their eighth studio album and has been getting fans going since it was released. Swift sings of cardigans, unhappy loves, and failed friendships; And at a time when you actually have time to listen to an entire album, the reduced songs, through which a country harmonica is playing, of course break all streaming records.

The success is not only due to Swift’s clear voice, but above all to her talent as a brilliant storyteller. After all, as a pop star you have to reinvent yourself regularly, since Madonna this has been the law. And Taylor Swift, who over the past ten years has transformed from a gold-curled country girl to a veritable pop godess and who appeared in a Netflix documentary earlier this year as woker Staged in a millennial way, in the “folklore” era, she presents herself as a forest-bathing retro romantic. A bit of a longing for nature, a bit of a nostalgic cable sweater look, a special edition of the album on cassette (yes !!), a merch cardigan that goes with the song – that actually goes down well with everyone who likes to get away with in Corona times Memories of better times wear away (for example, all those people who caught themselves posting old vacation photos on Instagram this summer, caption: one year ago, sad smiley).

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Especially Swift’s fans of about the same age should be attracted by the ostentatious thoughtfulness of the new record and the new Taylor in general. In the video for the single “Cardigan” (already over 40 million YouTube views), Swift saves himself from drowning in a wing in a nightgown – not a very subtle nightmare metaphor on the looping Generation Y wisdom of not being himself in the storm of times to lose. Swift plays congenially with the media favorite topics of halfway privileged 30-year-olds: the fixation on the “authentic self”, the coming to terms with one’s own youth, which is now just coming to an end, the discovery of nature as the antithesis of mobile phone addiction.

“Back when I was livin ‘for the hope of it all,” sings Swift when she takes the anticipation of melancholy about having already experienced a lot and being overwhelmed by life to extremes (for real fans By the way, it is worth looking for Easter Eggs in the lyrics). In the end, she manages to convey the feeling of accidentally growing up with her – even though you may never really have liked her songs.

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