Baby Boomers: The New Purchasing Power in E-Commerce

“Ok, Boomer” – the meme, which has become known on the net for several years, is an annoyed-resigned response to stereotypical remarks and rather condescending criticism from members of the baby boomer generation of younger age groups such as Gen Z and Millennials. “Boomers” are said to be particularly narrow-minded and to represent long outdated … Read more

Jean Castex announces a “middle class allowance” to preserve purchasing power

At the gasoline pumps of the Edouard Leclerc hypermarket, in Dijon, October 19, 2021. RAPHAËL HELLE FOR “THE WORLD” A “Middle class allowance” to respond to the grumbling that has been brewing for several weeks around purchasing power. Faced since the end of the summer with soaring gasoline prices, which are approaching historic levels these … Read more

In the United Kingdom, the end of aid related to Covid-19 raises fears of a reduction in purchasing power

In a London supermarket on September 20, 2021. FRANK AUGSTEIN / AP The UK is one of the first countries to really dare to do it: to start withdrawing the exceptional aid put in place during the pandemic. 1is October, partial unemployment, created as a matter of urgency in March 2020, has been entirely abolished. … Read more

rising wages and purchasing power in the heart of the countryside

Jean-Luc Mélenchon, the leader of La France insoumise (LFI) and candidate for the presidential election, in Paris, September 24, 2021. THOMAS COEX / AFP “Live with dignity from your work. “ Claim long carried by the “yellow vests”, in particular at the beginnings of the movement, in the fall of 2018, this ambition now figures … Read more